Our Approach
Effective outreach is critical to growing a business.
The strength of your communications can determine whether you get off the ground, survive, and achieve your vision.
More than sales can benefit.
Every press release, blog entry, and social-media post provides a lever to engage an audience and reinforce key messages. A strong communications program gives you more and larger levers. Marketing, promotion, HR, stakeholder outreach, regulatory compliance, investor and board relations—they all benefit as a result.
The audience is bigger than it appears.
A company talks to more than just its customers. Bankers, insurers, investors, regulators, market analysts, governmental, civic, and NGO stakeholders all affect a business’s success. They don’t just need to know the company, but need to understand it in terms that matter to them.
A business has more to communicate than its products and services.
A company’s people and leadership, its operations, successes and milestones all create opportunities to convey key messages to the many stakeholders that can affect the bottom line.
Investor relations is a communications function.
When the time comes to raise capital or issue debt, investors performing due diligence will want to discover a history of announcements and progress, not a lone website that could have gone up the day before. They will want to see the company’s activity reported in the sources they regularly consult and trust. Post-IPO, it’s not the quarterly results that move the stock, but the story that explains them.
When a crisis hits, it’s too late.
If you only communicate when there’s a crisis, then every communication you make is a crisis. When an emergency hits, investors, media, and regulators give the benefit of doubt to those who communicate openly and regularly.
It’s always time to talk.
If you’re not communicating, others are. Those watching your business will always have something to say. Communicate regularly and that’s what gets discussed, not speculations, letting you control your company’s narrative.
Scribble Industries can help.
Quick to grasp your business, Scribble Industries will identify and characterize your audiences, develop both on-going and focused campaigns, and help you generate the full range of content your business needs to thrive.